Guidance for blog writers

Guidance for blog writers to boost SEO (Search Engine Optimization):

  • Posts must be at least 600 words, the longer the better- up to 2000 words. Typical posts are around 1000-1600 words (Google wants longer in-depth stories). Some say 2100-2400 is optimal length.
  • Title = include main Keyword. Other keywords could be included as well with a separate list. Like self-improvement, dating, dating ideas, dating budget, etc.
  • Title should have positive or negative sentiment and containing a power A Power word is wording that smart copywriters use to trigger a psychological or emotional response.
    • They are so persuasive that people simply can’t resist being influenced by them!
    • Curiosity words like: incredible, key, limited, shocking, little known
    • Sloth words: accessible, basic, cheat sheet, cinch, complete, comprehensive, copy
    • Lust words: Captivating, compelling, dirty, engaging, forbidden, intriguing, Lonely
    • Vanity words: amazing, amplifying, attractive, beautiful, bold, elegant, elite
    • Trust words: according to, accredited, approved, authentic, authority, best
    • Anger words: abuse, agitate, annoy, B.S., backstab, broke, brutal, crooked
    • Fear Words: agony, annihilate, assault, backlash, beware, danger, dumb

See List below

  • Titles with numbers are preferred, e.g., Top 5 reasons why you can’t change your stipes
  • The Keyword should be present (repeated) near the beginning of post (within the first 10% of content), i.e., in the intro section before the first header.
  • Posts should follow some discernable outline with Headings (Heading 1 (H1) – Title), Heading 2 (H2) sub-headings, and possibly H3 sub-headings.
  • If possible, use the main key word in subheadings; also include it within the text, if it is a natural fit. Keyword density is measured by how many times the keyword appears in the text.
  • Proper spelling and punctuation helps
  • Use of internal links to previous posts or content or article on the site improve scores
  • Use of Do Follow links and external content to other sources, post or information (to reputable, higher authority on the subject), this improves the score
  • Use “quotes” when quoting someone within the text.
  • Paragraphs should be relatively short, usually like 3 sentences or less.
  • Bulleted lists within the article improves SEO score
  • Meta-Description – keep it short, use the keyword, make it compelling (this is the little description shown by Google in a search)
  • Add images or videos to the body of your post. Add alt text to images (describes what is in the photo)

List of Power Words (use of these or like words improves SEO):

  • Curiosity words like: incredible, key, limited, shocking, little known, insider, bizarre, interesting, myths, off-limits, spoiler, undiscovered, stunning, confession, controversial, banned, strange, thought-provoking, trade secret, unconventional
  • Sloth words: accessible, basic, cheat sheet, cinch, complete, comprehensive, copy, easy, economical, effortless, elementary, factor, free, formula, guide, instant, list, manageable, manifest, mere, minutes, model, mold, no nonsense, no sweat, now, on demand, painless, pattern, picnic, quick, roadmap, simple, smooth, smooth sailing, straight forward, steal, steps, swipe, template, tools, uncomplicated
  • Lust words: Captivating, compelling, dirty, engaging, forbidden, intriguing, Lonely, Naughty, passionate, pleasurable, riveting, shameful, sinful, striking, stimulating, tawdry, tease, thrilling, urge, wanting
  • Vanity words: amazing, amplifying, attractive, beautiful, bold, elegant, elite, enchant, epic, fortunate, genius, gorgeous, saucy, staggering, stunning, successful
  • Trust words: according to, accredited, approved, authentic, authority, best, bona fide, case study, dependable, endorsed, expert, dependable, genuine, ironclad, improved, professional, protected, proven, reliable, secure, sate, verified, unconditional, well respected.
  • Anger words: abuse, agitate, annoy, B.S., backstab, broke, brutal, crooked, diminished, foul, greedy, hate, hostile, lies, lying, loser, no good, pitiful, preposterous, revolting, smug, sneaky, sniveling, snob, snooty, thug, underhanded, violent, victim, waste, weak, worst
  • Fear Words: agony, annihilate, assault, backlash, beware, danger, dumb, embarrass, fail, frantic, gullible, hack, hoax, horrific, insidious, lawsuit, jeopardy, looming, mistake, reckoning, refugee, revenge, risky, savage, scream, shatter, slaughter, slave, smash, suffering, tailspin, targeting, terror, trauma, victim, warning, worry, wounded, wreaking havoc

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